allegro and renato allegri
invest in a raincoat
THE SET UP
the allegri brothers set up
the raincoat company finest.
the company allegri is
established in vinci.
the first allegri store
is open in florence
and the first showroom
the waterproof garment abandons its pure functional aspect to assume a fashion
status, thanks to a diversity of materials, details, accessories and styles.
the lines are simplified and deconstructed, launching a certain experiment on mid-
season clothes, so as to eliminate the stigma of waterproof items being designed
exclusively for winter.
clothes acquire a certain masculine approach, practical and elegant at the same time.
the key is ‘dress for success’.
raincoats and trench-coats are manufactured in order to make slim figures, mostly in energetic clothes.
MARITHÈ & FRANÇOIS GIRBAUD
is founded in ny.
his minimalist style, with restrained volumes, reinvents
shapes and colors, creating products that are now
sophistication is the key word.
dismi 92 is set up in order to
manage the brand allegri
and the licenses.
the new line
allegri weather point
style becomes even more essential and clothes
pretty much simples.
nevertheless, the technology relies on high quality
intelligent textiles, with incredible fibers creating
new textiles ventures.
the building allegri
VIKTOR & ROLF
their extraordinary creative vocation led to the development of
singular products,exercising innovation in shapes once again as well
as prints and finishing.
by group LF.