allegro and renato allegri invest in a raincoat company
the allegri brothers set up the
raincoat company finest
the first allegri store
is open in florence
and the first showroom
The waterproof garment abandons its pure functional aspect to assume a fashion status, thanks to a diversity of materials, details, accessories and styles. The lines are simplified and deconstructed, launching a certain experiment on mid-season clothes, so as to eliminate the stigma of waterproof items being designed exclusively for winter.
Clothes acquire a certain masculine approach, practical and elegant at the same time. The key is 'dress for success'. Raincoats and trench-coats are manufactured in order to make slim figures, mostly in energetic clothes.
The Allegri corporation is founded in NY
Dismi 92 is set up in order to manage the brand Allegri and the licenses
His minimalist style, with restrained volumes, reinvents shapes and colors, creating products that are now Allegri classics. Sophistication is the key word.
The new line
Allegri Weather Point
Style becomes even more essential and clothes pretty much simples.
Nevertheless, the technology relies on high quality intelligent textiles, with incredible fibers creating new textiles ventures.
Their extraordinary creative vocation led to the development of singular products,exercising innovation in shapes once again as well as prints and finishing.